New York City Football Club and City in the Community are committed to putting community at the heart of everything they do. I helped the club partner with nonprofit organizations across the city for programs including MLK Day of Service. Additionally, I supported the club with content marketing and public relations strategies to engage fans and showcase their community impact.

Youth Leadership Councils help young leaders sharpen their skills while working with friends and adults to create community solutions. I developed the brand strategy, messaging, as well as print and digital assets to engage thousands of high school students, hundreds of organizations and raise the profile of this initiative.

To celebrate the launch of the Defender’s series, I partnered with Netflix to recognize volunteers and organizations addressing real needs in NYC. In addition to working with their in house creative teams to produce this PSA, I organized an event to screen the first episode of Marvel’s Defenders and invited stars of the show to meet NYC volunteers.